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      Sporty & Rich is an NYC-based lifestyle label founded by Emily Oberg, who is formerly the Creative Lead for the KITH Women’s team, and at the same time, a fashion designer, consultant, editorial producer and social media influencer. Products of Sporty & Rich are environmentally friendly and all of them are fair trade locally made in the USA. Originally conceived as an annual print magazine, Emily Oberg’s Sporty & Rich label has intuitively and perhaps inevitably evolved into a leading name in alluringly low-key womenswear. With its titular adjectives doubling as founding principles, the label toys with dynamic interpretations of affluence and athleticism to isolate an aesthetic interpretation of what the two concepts mean in conjunction.