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      Starting out in 2000 by an art connoisseur and gallery owner's desire to create the perfect cashmere knit, Ganni has developed exponentially over the recent years with its scandi 2.0 sense of style full of personality and contrasts. Based in Copenhagen and owned and run since 2009 by husband-and-wife team creative director Ditte Reffstrup and founder Nicolaj Reffstrup, Ganni is represented in more than 400 of the world's finest retailers as well through 21 concept stores across Denmark, Norway, and Sweden. The Ganni mission is simple: we fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. Copenhagen is home and where their heart is. As Danes, they were taught to appreciate beautiful aesthetics simply by being brought up surrounded by quality design.